Amber Williams
What began in sketchbooks and paintings grew into branding and marketing.
Finding the intersection of creativity and innovation.
I found my background in design played a role in building my understanding of consumer behavior and gave me a foundation in the innovation process that’s closely connected to the design processes.
I also enjoy the hands-on processes of design, as I believe they lead to more successful, efficient and effective outputs overall.
My career began in business with marketing and management at Georgia Southern University where I found the intersection of creativity and innovation that grew my interest in design and branding.
My passion found its roots in a craving for uniqueness in marketing design and timelessness in branding. I found enjoyment in the design process and the eventual innovation that comes through ideation.
Finding this passion while obtaining my BBAs led to my want of going on to obtain my Master’s of Fine Arts in Graphic Design and Visual Experience – which I’m doing now at the Savannah College of Art and Design.
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