Academic Entry; 2025
Mosaic Music
Branding, merchandise, menu system, promotional graphics, music medium, product design.
Mosaic Music is a fictional record store and speakeasy located in the North Historic District of Savannah, Georgia. Mosaic is committed to being the hub for the music eclectics to find their own and for those wishing to expand their taste in music to discover their path. Using the owner’s Nashville roots, the company brings Music City to Downtown Savannah. With this mission, Mosaic established “Local Artist Nights”, where local musicians are invited to play in an environment that strives to promote creativity and promote a supportive community.
2026 Indigo Awards Winner
Gold in Merchandising
Bronze in Branding
2025 GDUSA Award Winner
Project Gallery
Mosaic Music Branding
Business Logo & Stylescape
The design concept for Mosaic Music’s branding is inspired by its backstory: a Nashville native who missed the authentic feel of Nashville's music scene, with various bars for locals to go to to see local acts or up-and-coming acts, after moving down to Savannah.
Mosaic’s branding is completely based around the Music City, with hints of the honky tonk south and inspiration pulled from the iconic The Grand Ole Opry music venue. The goal was to bring those aesthetics into a new environment to both inspire more people to physical music medium and to seek out local live music.
Stylescape
Slogan & Mission
Mosaic’s taglines “Listen More. Listen Local” and “Where Local Music Can Find Its Home” perfectly encapsulate the company’s goal – to uplift small artist, and to encourage the local area to expand its music taste in a community environment.
Through the store and lounge, Mosaic wants to connect communities through sound and lift up “home-grown” artists of all genres. Mosaic Music is a platform for creativity and connection, found within a unique and lively environment.
Monthly Mosaic
Every month in the front facing record store, Mosaic presses their “Monthly Mosaic” vinyl collection, which are monthly compilations of the store’s bestselling singles of the month.
They’re most played playlists in vinyl form – a sonic time capsule for every month – curated around their patrons.
Local Artist Nights
Backstage at the Mosaic’s local artist nights are meant to support local artist and act as a launching pad for them to be uplifted by their local community.
Project Categories
Integrated Design Project